Once the Fact Find has been completed and a full project specification created and agreed the process can begin.

The design and build process broadly follows a series of stages:

• Stage 1 is selecting a look, feel and design for the website. We will either look at some templates or create some bespoke designs – whichever is most appropriate and cost effective.
• Stage 2 will concentrate on writing a site map. This is used to configure the navigation and menu items for the website.
• Stage 3 is when the site content and images are uploaded.
• Stage 4 involves proof reading and testing the website to make sure everything is working as it should.
• Stage 5 is sign off and publish.

I do all the usual things like register domain names, host websites etc.

If you want to update your website yourself after it is created I can train you to do this. In this case, I might get you to help with the creation of the site once it is ready to be populated with text and images. I am a professionally qualified trainer to CIEH standards.

Everybody wants to be highly ranked on Google – although it is not the only search engine it is possibly the most important one. But it is not always necessary to have a high position or to be ranked at all. If you are a playgroup operating in a small village in the middle of the country why would you want to be top in a Google UK search on ‘playgroups’? The client base is local, and most Mum’s will know about you by word of mouth and maybe some local signage and advertising. So, save your money. Part of my consultant’s role is to consider your search engine placing.

Optimising a website for search engines (to achieve a high position on a search engine results page) should be included in the initial build process. This is easier and cheaper than doing it once the website has been published. The process includes detailed analysis of keywords and phrases that your potential viewers use to search. Utilising the chosen keywords correctly within the text on a page, in the headings, page titles, descriptions, link terms etc. It is a skilled job to get good results.

To achieve a consistently high rank requires a regular (monthly) program.