Copy Writing

Writing for a website is quite different to writing an article that is going to be printed.

We read something that has been printed in a different way to something on a computer monitor.

  • 79% of viewers scan web text rather than read
  • 16% read word by word - but only 28% of what text is there
  • Screen text is read much slower than print

Website text has to be easy to read. The lines and sentences should be short, using simple language with a low syllable count.

It's not just about the words but also how the text is laid out and displayed.

Effective web communcation is delivered by having a high degree of readability.

This is why you should never take your company printed material and dump it on your website. It needs to be rewritten.

Bewebbed can take your text and make it web friendly.

Your website should also be refreshed and have new text on a regular basis.

If you:

  • don't have copy writing skills
  • always put writing new text on the bottom of the list
  • accept that you don't have time to do it
  • or if you want your text to help promote a high search engine rank

then you might need the help of an expert.

To write search engine friendly text is a skill that most of us don't have.

Bewebbed uses professional copywriters to help create that special text.